What is search? How does it work?
In this video, Meg tells you how Google works and how you can take advantage of that.
Search engines are the gatekeepers of the internet.
Google is the first place people go when they want to find something online. Whether it is “How to tie a tie” or the “What is the best mexican restaurant near me?”
Google wants to give the best answer for every search query. They do this by using algorithms to rank pages based on a number of factors, including:
- The quality of content
- The freshness of the content
- Engagement metrics
- The relevance of the content on the page to what was searched for
- The popularity and authority of that page and its links from other sites around the web
- The type of site that is hosting the page (for example, if it’s a news site or an ecommerce site)
Why Small Business Owners Need SEO
One of the most important aspects of a business is visibility. In order to get more visibility, small business owners have to take advantage of search traffic.
And everyone Googles.
The average click through (CTR) rate for search queries is a whopping 19.3%
There are many ways in which a business can take advantage of search traffic. The best way is to partner with a trusted SEO agency (ahem, Clapping Dog Media). The next is to consistently create high value content for their users. High quality contents is the best way would be to rank high on Google for their desired keyword. This will increase the chances of being found by potential customers and getting more visits on the website.