Before we get started, if you haven’t completed our free website audit, go ahead and do it now.
Any successful SEO campaign begins with a site audit. You have to know what the starting point in order to measure progress.
An SEO audit is a critical tool that helps identify issues with your website’s SEO and provides recommendations for improvement. By conducting regular SEO audits, you can ensure that your website is optimized to its fullest potential, improve your search engine rankings, and ultimately drive more traffic and revenue for your business.
Free website Audit
In this post, we will tell you what we analyze in the audit and will give you easy tips to improve your grade.
via GIPHYSection 1: On-Page SEO
On-Page Optimization refers to the content and structure of individual pages on your website. This is really important because the words that are used on each page tell the visitor and Google what your site is about. Things like page titles, SEO titles, the content, and internal linking are all elements of On Page SEO. ????
???? If you want to improve your On-Page SEO Audit grade, read these articles:
SEO 101 How to Optimize a PageSection 2: Usability
Usability is a key aspect of website design and refers to how easily users can navigate and interact with a site both on desktop and on mobile. A well-designed website should prioritize user experience and make it simple for visitors to find what they’re looking for and convert – whether that is signing up for your newsletter or buying a product.
In our experience, most sites work exceptionally well on one version either desktop or mobile and ok on the other. It is critically important that the site works seamlessly on both. According to Google, It predominantly uses the mobile version of a site’s content, crawled with the smartphone agent, for indexing and ranking. This is called mobile-first indexing. Therefore your site must score well on Usability.
If your site scored below a B on the audit, reach out to your developer they should be able to fix usability issues.
???? Want some tips on usability, read this article.
Section 3: Performance
Speed. Google ranks fast sites higher than slow sites. It is crucial that your site is fast. If your site scored below a B on performance, this is a priority.
Most of the time you will need to work with a developer to speed things up or switch hosting. Hosting is a huge factor in the speed of your site. There are a lot of great hosts to work with, two of our favorites are WP Engine and FlyWheel.
There are some plugins (this is a fav of ours) and image optimizing tools you can install on WordPress, but it is best to check with you dev to ensure there aren’t any compatibility issues.
Next Steps
We hope you aced the audit.
But if you didn’t, we suggest that you make a plan and work through the lower grades. You can always re-audit your site and track improvements. If you would like to have us take care of your SEO, we are happy too, get on our calendar to get started.
